As Marketing Director, Mike is responsible for translating how we generate value for both our end users and dealers into an easy-to-understand outward brand. His team achieves this by creating an optimal user experience on our website and print marketing materials, maintaining key industry relationships, leading an active trade show and event program, implementing various advertising campaigns and other key initiatives.
With over 15 years of tactical industry experience in global brand development, lead generation and nurturing, dealer engagement and product management – from both a manufacturer’s and dealer’s perspective – Mike follows a customer-focused mentality in building and communicating the Armor Express brand in support of the company’s corporate strategy and growth objectives.
Prior to joining Armor Express, Mike served as Global Marketing Manager at Milpower Source, where he managed multiple brands worldwide and implemented a continuously growing lead generation program. Before that, he spent 11+ years at ADS, Inc. in a variety of roles, from leading the corporate marketing program to managing the company’s portfolio of Fire & Emergency Services (FES) and Chemical, Biological, Radioactive, and Nuclear (CBRN) product portfolio and manufacturer network.
In his free time, Mike enjoys running, cooking and spending time with his wife, two daughters and two Australian Shepherds.